NEW PRODUCT REVIEW – DESIGNER SCENTED CANDLES BY KENDRA SCOTT

JUST OUT THIS WEEK

Kendra Scott is a jewelry designer from Austin, Texas. She is well-known for her collection of earrings, bracelets and other bling. She is a darling of the celebrities like Blake Lively. Kendra Scott is known for her use of gemstones and natural materials, chunky chic and femininity.

Her brand has recently become a well-known icon in the industry. KS branched out a while back with her  gemstone-inspired nail polish collection.

The Texas-based company has an Austin-based lifestyle brand, ever growing. It has been growing its widening home collection. The recently-released candle collection is gemstone-inspired and seen as a natural extension of the artist’s passion for natural gemstone – and all the emotions and moods affected by the stones themselves.

The Kendra Scott brand’s values are: fashion, family and philanthropy. Presently, the brand is carried in quality retailers like Neiman Marcus, Nordstrom, Bloomindale’s and Selfridge’s. It also available in over 600 boutique establishments from coast to coast. Kendra Scott is well-known for its myriad high-quality and naturally beautiful accessories.

The last  year was spent developing four home fragrances. The candles are said to smell as good as they look: Brooklyn Decker, of Grace and Frankie fame, fawned over the candles on Instagram, writing, “They’re so yummy!”

The candles are made from pure soy wax and come in very distinctive-looking packaging. The package has a jewel color effect ad a marbled stone design. The candles burn between 30 hours and 60 hours, depending on the candle you choose. These candles make the perfect gift, sure to impress: they are already gift-wrapped!

THE FOUR FRAGRANCES

The fragrances were of utmost importance to the artist. Each is named for a namesake gemstone, which inspires the scents of the candle. Scott states the collection, “gives customers the opportunity to find a scent that warms their homes and matches their every mood. ”

Kendra Scott partnered with fragrance industry expert Ann Gottlieb, who is known for her work with brands like Marc Jacobs when designing their scents.

  • KS SIGNATURE  – this candle is made from crushed leaves, lily of the valley, and blond woods. This candle is said to evoke associations with ‘warm sunshine and eternal optimism’.
  • MALACHITE – described by the designer as a sultry, woodsy scent made from green ivy, with tones of frankincense and warm amber. The designer thinks this scent is perfect for the dining or living room. It  lends a deep, woodsy atmosphere to the environment.
  • polished malachite
  • ROSE QUARTZ – is defined as light and flighty – it is made from wild peonies, rose petals, vanilla and raspberry. It sounds great for a romantic bubble bath.

AMETHYST – this candle is made from blackberry, lilac blossom and sandalwood. This promotes feelings of balance and relaxation. The scent is uplifting.  This scented candle is perfect for the bedroom nightstand.

These definitely are designer-quality candles. The fragrances are delightful and non-intrusive. The artist was interested in creating quality candles that stay true to her love of gemstones, with all the emotions and moods affected by them.

Both Scott and Gottlieb were passionate about the sense of smell and  its effect on our minds and emotions. If you haven’t already, read my blog about Aromatherapy and it’s effect on us as humans.

Gottlieb said, “The sense of smell is the only sense directly connected to our brains’ center for memory and emotion…These scents represent the multitude of memories, feelings and sensations gemstones inherently arouse.”

These candles are pricey. I think if you can afford them, they are well worth the expense.  The designer and co-creator, Kendra  Scott said, “When it comes to personal style, what you place in your home is as important as what you wear.”

The candles, as mentioned previously, are very attractively-packaged and presented in glass containers. Each candle comes with a decorative, filigreed metal lid. When the candle is done, the lid becomes a drink coaster!

The candles burn time is 30 hours for the 3 oz. votive. It costs $25. Candles are also available in 8 oz. tumbler sizes. These burn for 60 hours and cost $65.  Also available is a set of 3 votive candles for $70.

IN CONCLUSION

These are high-quality, designer candles. Shoppers interested  in these candles are less concerned with price than with quality and presentation.

These  are fine additions to the designer’s other collections of jewels and other accessories. Attention has been paid to the details of these candles and are sure not to disappoint. I’ll leave you with Kendra Scott’s own words, “With the new candle collection, you can choose a mood unique to any room and moment”.


 

 

AROMATHERAPY, THE SCIENCE OF RELAXATION

AROMA THERAPY AND THE HUMAN BRAIN

Did you know that, as humans, we are biologically hard-wired to react to different scents? It’s true. It’s due to the fact that the olifactory bulbs in our noses are connected to our brain by the limbic system. Scents connect to the parts of the brain, like the amygdala and the hippocampus. These parts of the brain create associative learning (amygdala) and control our emotional responses (hippocampus), along with our memory.

Did you know that we are unable to stop this reaction to scents? It cannot be turned off! This accounts for several facts: aromatherapy candles DO help us control our mental well-being. We cannot stop the fact that certain odors have certain effects on people. These effects can be both positive and negative. This article will be a guide for which scents to use to produce certain physiological responses.

So, there is a biological reason why we all feel nauseous at the “rotten egg” odor of Sulphur or the smell of dirty socks. Scientists have identified scents and done research (mostly at the request of brick-and-mortar retail establishments who employ aromatherapy to communicate with customers) on how certain smells make people react.

I was so intrigued by the above facts I decided to investigate the science of aromatherapy.

www.pretty52.com/awesome/home-salted-caramel-yankee-candles-are-like-heaven-in-a-jar-2018041275% OF ALL EMOTIONS ARE GENERATED BY SMELL!

The authors of the study that I consulted (cited below), went on to state that specific states of mind ARE affected to cause changes in people’s thinking, memory and behavior. Scents can effect your heart rate and risk of stroke!

Human brains are affected by aroma. Cognitive performance is positively correlated with the scents of peppermint and cinnamon. This is scientific proof that aromatherapy increases things like your level of happiness or well-being and mood. Odors can even lower your fatigue and stress levels.

We are 100% more likely to remember something that we smelled compared to something that we’ve heard, touched or seen! This is how much our sense of smell determines our mood or predisposition. Mind sets like happiness and disgust are produced by scents; people can feel energized and refreshed, even stimulated by certain odors.

It should come as no surprise, then to realize the scents of nature, both pleasant and disgusting, will affect our moods.

6 MIND SETS THAT ARE AFFECTED BY ODORS

Research shows that there are six major categories of scents that have an effect on our minds:

Pleasant – Our minds feel emotions well-being, happiness – those that associate with awe and ecstacy.

Unpleasant – We react to these odors by feeling irritation or dissatisfaction, combined with possible anger and disgust.

Sensuality – Humans react with emotions of romance, desire, sensual pleasure; it’s almost like being in love.

Relaxation – Soothing effects are produced by certain odors: our minds are influenced to feel soothing effects on our moods; meditative-like feelings, serenity, calm and feeling “light”.

Refreshment – We react with moods of stimulation, purification, and also experience physiological reactions, like shivering.

Sensory Pleasure – This seems to be event-related pleasurable memories, exhibited by the following statement, “It smells just like Grandma’s kitchen in here”!

AROMAS DO AMAZING THINGS TO YOUR BODY AND MIND

Below is a short list of natural smells and their effects on human mood,
in no particular order:

VANILLA
creates elevated levels of happiness and generally heightens your emotions

 

PUMPKIN is an aphrodisiac! It could be a good scent for attraction of the male of the species. 40% of male subjects in a study responded positively to the combination of pumpkin and lavender ( discussed below ).

PEPPERMINT

increases cognitive stimuli. It invigorates our brain. This scent even tricks our brain into thinking our stuffed nasal passages are somehow improved.

JASMINE

increases alertness and relieves depressive thoughts. It is stimulating.

APPLE

is a natural remedy for migranes. Headache symptoms are reduced along with symptom duration. This scent helps control anxiety.

 

 

LAVENDER treates insomnia and depression. Its’ use is becoming a trend in rehabilitative and nursing home settings.

Sunrise over blooming fields of lavender on the Valensole plateau in the Provence in southern France.

 

CINNAMON
sharpens our minds. Cognitive responses are heightened.

PINE
relieves stress. In Japan, studies have been done that prove walks in pine forests lower depressive and stressful feelings. A good reason to keep the Christmas tree longer!

FRESH CUT GRASS
boosts relaxed and happy emotions. It is proven to prevent mental decline as one ages.

CITRUS      Invigorates and refreshes mind and body. 

WOOD
evokes many emotions – well-being and security.

Think of you favorite scents. Aromatherapy candles are found in unbelievable varieties and combinations. They are proven to have these effects on human brains. Their use is beneficial to our mental state. We know these facts are true. Why? because scientific research abounds which relates to odor and the affects it has on people’s reactions. To discover how, keep reading…

SNEAKY FEELINGS

Years ago, brick-and-mortar retail establishments discovered the use of scents to produce more cents in their bottom lines. Much research has been done on aroma and its effects on customers.

Manipulating customers by use of scent marketing is big money. The scent marketing industry is a $100 million now. It will reach one billion dollars in the future.

SCENT CANNOT BE TURNED OFF

And, it creates immediate, emotional responses. Thus, scents are used to silently communicate with captive customers. New car dealerships are known to use the smell of “new car leather” to influence consumers in showrooms.
In addition, the smell of fresh baked goods are often used in real estate when a home is shown to prospective buyers. This list could go on, but I’m sure you’re beginning to understand.

With scent, the brain responds before one thinks – we are wired this way. With all other senses, people will think first and react later. Wow! I wondered about how ethical it is to use people’s reactions, unwittingly, to improve their profits. I guess these retailers are not mired in the morality of the thing: if a certain scent is proven to make shoppers feel more relaxed in your stores so they browse longer and spend more, it will be employed.

IN CONCLUSION

Using aroma therapy is scientifically proven to help elevate your mood. Our brains respond to scents automatically, before we have a chance to think about it. Scientific research proves that brains respond to certain odors by evoking emotions and memory to induce people’s feelings. Brick and mortar retail stores employ methods of using odors to silently affect your behavior while in their places of business.red hat woman angry

This indicates that aroma therapy with healthy candles will help what ails you – whether it’s insomnia, stress or well-being and happiness, aromatherapy will have an affect on your reactions.

Isn’t it better for your health to stay at home, learn and shop online and create the mood you choose for your environment? I hope all readers benefit from the information I have provided here. I have researched this, so you don’t have to.

I would enjoy hearing any comments or questions about this blog. Be sure to stop by regularly, as I intend to keep adding information and buying opportunities as time goes by.

TO SHOP CLICK THE LINK AND SELECT CANDLES – OR ANY OTHER THING YOU LIKE- FREE OF SCENT MANIPULATION!


For our furry pet friends!

Bibliography/Citation

Bradford, Kevin D. nd Desrochers, Debra M. (January 2009)The Use of Scents to Make Cents. https://eprints.mx.ac.uk

YANKEE CANDLE COMPANY – AN AMERICAN SUCCESS STORY


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THE BEGINNING


My first experience with Yankee Candles came in the early 1990s. After the 1991-2 holiday season, I went to visit a friend. As we sat down, my friend lit a beautiful orange colored candle in a large glass jar. After a few minutes of conversation, I remarked about the heady fragrance coming from the candle. My friend agreed that he was enjoying the scent as well. He remarked about how he recently received the candle from his younger sister for Christmas. His sister lived in a town hours away; they had just had their annual visit. I remember my friend saying that candle was the best gift he had been given that season. Then, he smiled broadly as he remembered some half-forgotten memory he shared with his sister.

Since that time I’ve become more familiar with Yankee Candles – hasn’t everybody? It has come to be my preferred brand of candle. And, I am NOT alone: The Yankee Candle brand is the most popular brand of scented candle in the world.

I decided to investigate the creation of this brand. Wow, the story has all the elements of the American Dream! And, it all began with a teenager who wanted to give his mom a Christmas present.

In December of 1969, a sixteen year old boy named Mike Kitteridge realized it was practically Christmas Eve and he was without a present for his mom. Unfortunately, he was also without money. Mike thought creatively as he looked around his mom’s kitchen. He spotted an empty milk carton and remembered saving some old, used crayons from his childhood. Suddenly, he came up with an idea to melt the old crayons and pour them into the milk carton. For the wick, he used a household candle and crushed up the wax slightly. He placed this candle in the center of the milk carton and voila – he had an original, good-looking present for his mom.

I guess his mom never lit the creation, because Mike was able to sell it to a visiting neighbor for $1.36. Like a true entrepreneur, he reinvested his money and was able to purchase a slab of real candle paraffin wax and create two more candles: the first for his mom, the second one for sale.

He continued on this way, but the demand for the candles suddenly appeared. Relatives, friends, and neighbors loved and bought the candles. Word of mouth spread through he town where he lived in Massachusettes. The business of candle-making had begun to take over the garage and then the basement of his parents’ home. Mike put a lot of work into his business.

IN 1973, MIke’s candle business was so popular, he decided to move production to an old paper mill site . The site in Holyoke had a building with three floors. It was enough to house Yankee Candle for the time being. Mike worked alone for the first year. He worried that the location in Holyoke was too remote from town to be very profitable. He needn’t have worried: he was able to hire help and continued growing his brand.

In retrospect, he must have put everything he had into his business, financially and emotionally. Mike spent most of these days developing scents and producing better quality candles in the morning. Then, by afternoon, he changed his clothes and ventured out to market his products to gift shops and small stores. Evenings would find him wrapping candles and preparing them for the next day’s deliveries.

During its time in Holyoke, he and his first investors devised a “heated room”. This development made it possible to buy larger, cheaper wax deliveries and store them until they were needed for production.
In addition, a co-worker devised a turntable taper wheel, which doubled the production of candles daily. At the same time, the device dramatically slashed the cost of production by reducing the amount of labor necessary to run it.

by 1982, Yankee Candle Company had 30 employees and had completely outgrown the old paper mill location. While sales of his candles continued to boom, Mike decided to move the business to its own, specially-built 1,600 square foot facility/store, complete with a 10 space parking lot in front. It wasn’t long before the parking lot became too small for all the customers’ vehicles.

Always growing, the company began to add other retail locations in his area. Everyone was in love with The Yankee Candle brand. Many opinions believe the reasons for the brand’s continued success is the creator’s passion for using only the highest-quality fragrance ingredients. As improvements were made and the business expanded, Mike always had the reputation of his brand at the forefront of his mind. He handed down his long-standing methods of candle production to employees throughout the development, production and marketing cycles of his products.

Mike’s passion became his legacy. His creation of and devotion to the Yankee Candle Company resulted in his selling it, in 1998, for $500,000. That’s a half a billion dollars!

IN CONCLUSION

The Yankee Candle Company was started by a teenager in 1969 in his mom’s kitchen. His commitment to quality and dedication to hard work is responsible for the creation of one of the world’s most beloved brand of scented candles. Forty years later, Yankee Candles come in over 150 fragrances (some offered only at special times of the year). Retail outlets total over 500 all over the world. Today, the Yankee Candle brand still is known for high-quality scented candles all over the world. The brand is now owned by Newell Brands, but is still producing extremely popular scented candles and wax.

I love this story because it proves the best way to help yourself is to help someone else. Mike deeply cared about his products and customers. This fact showed in how careful he was with his products and how deep his beliefs about the quality really were. He remained true to his vision and continued to work hard. Finally, his fortune was made – the stuff of American Dreams.

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